GRAND JUNCTION, Colo. (KKCO/KJCT)– The Grand Valley’s tourism industry will receive $50,000 in the form of two grants announced Thursday.
Visit Grand Junction got $25,000 for their Outdoor Capital of Colorado campaign.
It’s a new campaign designed with the Grand Junction Economic Partnership and Greater Grand Junction Sports Commision to increase awareness and perception of the Grand Valley as the outdoor capital of the state.
“I’ve never heard of a campaign like this combining sporting events, economic development and economic tourism,” said Mistalynn Meyerann, a spokesperson for Visit Grand Junction.
The money will help attract outdoor-oriented businesses, tourists and athletes from around the world.
“We will be marketing the Grand Valley as the outdoor capital of Colorado to the outdoors retailers market in Denver which is a very large trade show,” said Meyerann. “We have to think about what makes Grand Junction a destination for outdoor enthusiasts,” said Meyerann.
The plan is three fold. Meyerann said they have to get the people to visit, then find out who would be interested in bringing a business to the area, and lastly they have to think of which people might be wanting to host a large sporting event in the area.
Another $25,000 was awarded to the Statewide National Parks Loop grant. This is in partnership with five other communities across Colorado.
The money came from the Colorado Tourism Office. All together $600,000 in grant money went to organizations across the state to promote tourism.