GRAND JUNCTION, Colo. (November 15, 2017) ― Visit Grand Junction is an honored recipient of a Colorado Tourism Office Marketing Matching Grant for 2018. In true collaborative spirit, this grant is in equal partnership between Visit Grand Junction, the Greater Grand Junction Sports Commission and Grand Junction Economic Partnership (GJEP). Each agency is contributing $8334 to match the grant funding of $25,000, creating a new $50,000 marketing campaign focused on outdoor recreation marketing opportunities for the Grand Valley.
This new campaign is designed as a collaboration to increase awareness and perception of the Grand Valley as the Outdoor Capital of Colorado, attracting outdoor-oriented businesses, tourists and athletes from around the world. This campaign incorporates tourism, economic development, and event organization targeting the new Outdoor Retailer Markets in January and July 2018.
“It is thrilling to think of the possibilities and impact that we can collectively make for our community by working together toward the common goal to elevate our area as a sought-after destination to the outdoor industry,” stated Mistalynn Meyeraan, Visit Grand Junction. “This is a ground-breaking concept to combine tourism, economic development and sports marketing in one campaign and it is an incredible honor to have support for our marketing vision from the Colorado Tourism Office.”
Grand Junction is one of 28 not-for-profit associations and governmental organizations from across the state who were awarded grants ranging from $5,000 to $25,000, totaling nearly $600,000, for the purpose of enhancing marketing efforts to attract visitors. This year’s annual competitive grant received more than 50 applications totaling more than $1.1 million requested.
This grant proposal focuses on achieving the following overarching goal: to develop an awareness and perception of Colorado’s Grand Valley as the Outdoor Capital of Colorado.
“Colorado’s Grand Valley has a tremendous offer in terms of outdoor recreation,” said Cilia Kohn, GJEP. “We’ve got winter sports, water sports, mountain biking, road biking, hunting, fishing, golfing, rock climbing. The list is near-endless and thanks to our climate and geography, you can do almost all of these activities year-round. This is a unique proposition to the Grand Valley and we are beyond excited to be able to share it with visitors and future residents alike through this collaborative effort.”
Visit Grand Junction, the Grand Junction Economic Partnership and the Greater Grand Junction Sports Commission — a collaborative effort between Colorado Mesa University, the City of Grand Junction, Mesa County, the City of Fruita and the Town of Palisade—have teamed up to promote the area’s entrepreneurial and recreational opportunities to the outdoor industry during the 2018 Outdoor Retailer Winter and Summer markets, held at the Colorado Convention Center in January and July. Ms. Cathy Ritter, Executive Director of the Colorado Tourism Office, came to Western Colorado on the CTO’s Roadshow and displayed the new statewide strategic plan; this grant request directly relates to the 1st strategic pillar, “Continue building appeal as a national destination, while generating demand for off-peak periods and less-traveled regions”. Bringing delegates and participants from the OR market on the Front Range to Colorado’s Grand Valley accomplishes just that.
“The Sports Commission sees this campaign as a prime opportunity to partner with our economic development partners to cohesively leverage the exposure of our community as a whole,” stated Jennifer Stoll, Greater Grand Junction Sports Commission.
Letters of support for this grant application were written by nine local businesses and municipalities including: Mesa County Workforce Center, Town of Palisade, the Grand Junction Area Chamber of Commerce, Mountain Racing Products, Mountain Khakis, Moody Insurance, Greater Grand Junction Sports Commission, Grand Junction Economic Partnership and Visit Grand Junction.
Mistalynn Meyeraan, Visit Grand Junction, firstname.lastname@example.org, 970-244-1480
Cilia Kohn, Grand Junction Economic Partnership, email@example.com, 970-245-4332, ext. 3
Jennifer Stoll, Greater Grand Junction Sports Commission, firstname.lastname@example.org, 970-250-5734