Places like Huerfano County, Basalt, and Rio Blanco County will attract more visitors to their respective regions in the coming year in part because of $600,000 in grant funding provided by the Colorado Tourism Office (CTO) through the Marketing Matching grant program.
Twenty-eight Colorado not-for-profit associations and governmental organizations from across the state were awarded grants ranging from $5,000 to $25,000 for the purpose of enhancing marketing efforts to attract visitors.
“We made it a top priority to maintain funding to support local and regional marketing initiatives,” said CTO Director Cathy Ritter. “This is one of the most significant and direct ways that our state supports tourism groups and destinations in attracting travelers.”
The annual competitive grant program received over 50 applications for a total of over $1.1 million in requests. Nearly 35 Colorado counties will share in the tourism grants.
This year’s grantees will use the funding to develop new marketing campaigns, conduct website updates and redesigns, purchase paid media, increase event promotion and conduct other marketing activities. A complete list of recipients and project descriptions can be found online at http://industry.colorado.com/resources/matching-grant-program.
The CTO Marketing Matching Grant Program was created in 2001 to provide funding to Colorado not-for-profit organizations for the purpose of promoting the state or a region as a tourism destination. In the first year, the CTO awarded $70,000 to qualifying organizations engaged in promoting travel throughout Colorado. The CTO matches grantees investment dollar for dollar, up to a maximum of $25,000.
For more information about the CTO Marketing Matching Grant program visit http://industry.colorado.com/resources/matching-grant-program.
- Basalt Chamber of Commerce – $25,000
- Breckenridge Creative Arts – $25,000
- Clear Creek County Tourism Bureau, Inc. – $25,000
- Colorado Campground and Lodging Owners Association – $21,715
- Colorado Cross Country Ski Association – $25,000
- Colorado Distillers Guild – $25,000
- Colorado Dude & Guest Ranch Association – $25,000
- Colorado Fourtneers Initiative – $5,000
- Colorado Front Range Region – $10,975
- Colorado Springs Convention & Visitors Bureau – $25,000
- Delta County Tourism Cabinet – $25,000
- Destination Colorado – $25,000
- Durango Area Tourism Office – $20,000
- Fremont County Tourism Council – $25,000
- Grand Junction Visitor & Convention Bureau – $25,000
- Grand Lake Area Chamber of Commerce – $25,000
- Huerfano County Tourism Board – $25,000
- Pagosa Springs Town Tourism Committee – $25,000
- Rio Blanco County – $12,771
- Rocky Mountain Repertory Theatre – $13,000
- Southern Rockies Crossroads of Cultures, Inc – $12,500
- Steelworks Park – $13,275
- Telluride Tourism Board – $25,000